Education was the strategy we used for this program design and execution. Insights led us to believe that consumers were not aware of the different types of rewards they could earn, how easy it was to redeem points and that there was wide range of drink choices beyond Coca-Cola from which to obtain codes. I utilized preexisting Coca-Cola brand photography (to help stay within budget), mixed with a simple graphic element, and developing an iconic 3-step redemption message. I designed these pieces to differentiate the MCR brand from Coca-Cola, ensure the consumer would quickly understand the call-to-action in a cluttered store environment, and still include all the require information.
- Branding
- Promotion