Burger King wanted to establish relevancy with a larger audience, so they asked us to update their retail image. They wanted to move away from the outdated, quirky, King-centric positioning, to a handcrafted message that showcased the quality of the food. I worked with a team to design and deliver an updated menu board, in addition to numerous promotional merchandising kits. I was an integral part in managing the design, photoshoot, retouching and releasing final art.
